Strapless Underwear Takes Center Stage at the 137th Canton Fair in Guangzhou
At the recently concluded 137th Canton Fair in Guangzhou, "Strapless Underwear" emerged as a highlight, reflecting the evolving trends in the lingerie industry. With a record attendance of 288,938 international buyers from 219 countries and regions—marking a 17.3% increase from the previous edition—the fair showcased a robust demand for innovative apparel solutions. As reported by global market insights, the lingerie market is expected to grow significantly, with the global strapless bra market alone projected to reach $8 billion by 2026, driven by increasing consumer preference for versatility and comfort. The fair not only facilitated on-site export transactions totaling $25.44 billion, indicating a 3% growth, but also set a promising tone for future showcases, signaling a strong recovery and adaptation within the fashion industry. As preparations for the 138th Canton Fair kick off, the spotlight on strapless underwear is likely to underscore the sustainable and fashionable needs of modern consumers.
The Surge of Strapless Underwear at Canton Fair 2025
The 137th Canton Fair in Guangzhou has become a pivotal platform for the surging trend of strapless underwear in 2025. As fashion trends evolve, consumers are increasingly seeking versatile undergarments that provide both comfort and style. Strapless underwear has surged in popularity, offering solutions for a variety of outfits, from elegant evening wear to casual summer dresses. This burgeoning demand is reflected in numerous exhibitors showcasing innovative designs that cater to diverse body types and preferences.
At this year's fair, international brands presented a myriad of strapless options, featuring enhanced support technologies and a range of materials designed for breathability and flexibility. This focus on functionality without sacrificing aesthetics has resonated with modern consumers who prioritize both fashion and comfort. The growing interest in customizable and adaptable pieces illustrates a significant shift toward personalization in the intimates market, making strapless underwear not just a trend, but a staple in women's fashion.
Record-Breaking Attendance of International Buyers at the Fair
The 137th Canton Fair in Guangzhou has set a new benchmark for international trade exhibitions, witnessing record-breaking attendance of buyers from around the globe. This year, the fair has attracted a remarkable influx of international participants, showcasing a strong recovery in global trade and a renewed interest in innovative products. Visitors from various countries eagerly explored the vast exhibition halls, eager to discover the latest trends and establish vital connections with suppliers.
Among the standout exhibits was the new wave of strapless underwear, capturing attention for its blend of style and comfort. The market for strapless garments has surged, with international buyers keen to tap into this growing demand. This year's fair has not only highlighted the variety of offerings in the fashion sector but has also underscored the importance of adapting to consumer needs. With global buyers flocking to Guangzhou, the Canton Fair continues to be a pivotal platform for launching products that resonate with today's trends in the apparel industry.
Key Trends in Fashion Exhibited at the 137th Canton Fair
The 137th Canton Fair in Guangzhou has emerged as a vibrant stage for fashion innovation, prominently showcasing key trends that are set to redefine contemporary style. Among the standout features was the introduction of strapless underwear, which has garnered significant attention from both consumers and industry experts. This trend not only reflects a shift towards practicality and comfort in women's fashion but also highlights the increasing demand for versatile pieces that can seamlessly blend into diverse wardrobes.
In addition to strapless designs, the fair revealed other notable trends such as sustainable materials and inclusive sizing. Many exhibitors focused on eco-friendly fabrics, emphasizing the industry's commitment to environmental responsibility. This dedication to sustainability resonates with a growing consumer base that prioritizes ethical fashion. Moreover, the expansion of inclusive sizing options demonstrates the industry’s efforts to cater to all body types, promoting body positivity and diversity in fashion. These trends represent a dynamic shift towards a more thoughtful and inclusive approach to fashion, making the Canton Fair an exciting event for trend watchers and industry professionals alike.
Impact of Online Platforms Post-Fair for Export Businesses
The recent 137th Canton Fair held in Guangzhou highlighted a significant trend in the apparel industry, particularly with the rising popularity of strapless underwear. This innovative category not only offers comfort but also caters to the evolving fashion needs of consumers, making it an essential product for export businesses. However, the fair also underscored a crucial reality: the explosive growth of online platforms has transformed how these businesses operate post-fair.
According to a report by eMarketer, global e-commerce sales are projected to reach $6.39 trillion by 2024, reflecting a compound annual growth rate (CAGR) of 16.8% from 2022 to 2024. Export businesses that participated in the Canton Fair can leverage this trend by establishing a robust online presence. Platforms like Alibaba and Amazon provide these businesses with greater reach and flexibility to connect with international buyers.
Furthermore, a study by Shopify indicates that 54% of consumers prefer to shop online, a trend that emphasizes the need for effective online marketing strategies. Companies focused on strapless underwear should prioritize digital advertising, social media engagement, and targeted email campaigns to capture the interest of this growing consumer base. By utilizing online platforms effectively, businesses can sustain momentum post-fair and drive higher sales and brand recognition in the competitive export market.
Looking Ahead: What to Expect at the 138th Canton Fair
The anticipation surrounding the 138th Canton Fair is palpable as preparations are already underway following the recent success of the 137th session. With a record-breaking turnout of over 64,500 overseas buyers, the fair solidifies its reputation as China's largest and most prestigious international trade exhibition. The focus for the upcoming event will be on tapping into emerging markets, which reflects the evolving landscape of global trade and the need for innovation in product offerings.
As trends continue to shift, the spotlight on strapless underwear at the last fair illustrates the fashion industry's responsiveness to consumer needs. Attendees can expect an exciting array of new designs and technological advancements in textiles aimed at enhancing comfort and versatility. Brands will undoubtedly capitalize on the momentum gained from previous events, showcasing not only fashion essentials but also a wider array of products that cater to diverse markets. The growing interest in functional yet stylish attire will undoubtedly shape the offerings at the upcoming fair, making it an unmissable occasion for buyers and sellers alike.
